Standard CRM platforms are a sensible choice when your sales process is broadly standard. Friction appears when teams need extensive workarounds, duplicate data entry or expensive extensions to make the platform match how the business actually works.
Compare the options on total cost and process fit, not licence price alone. Include configuration, integrations, migration, training, administration and the operational cost of steps that remain manual.
Custom CRM software becomes attractive when a distinctive workflow creates competitive value or when many employees repeatedly lose time to the same limitations. The right answer can also be hybrid: retain a standard CRM and build only the specialised workflow around it.